ga('require', 'GTM-TWVPBWV'); Let's talk SEO: Google's update on local search results and Pigeon

Friday, 1 August 2014

Google's update on local search results and Pigeon

By this time every one must have noticed/read about Google's new Update on local searches. Since Google didn't provide this Local Search Algorithm update any name, Search Engine Land has provided this  a name as "Pigeon Update" and the reason that they are providing behind this update is that "because this is a local search update and pigeons tend to fly back home."

It is said that this update has benefited Yelp results. Earlier, Yelp claimed that Google is partial while displaying local results. The links of Yelp were shown with lower ranks even if somebody types Yelp with his local query. But now, after Pigeon update things are fine for Yelp.

Google has informed that this update is initially working on US English results and will provide the most relevant experience for users searching for local results.

Google has not yet shared any details on percentage of queries will get impacted with this algorithm, or it will hit any spam algorithm or what other languages/countries would have the roll up on this update.
Let's wait for the details on this and discuss further about this new update.

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